Getting Your Wish in Negotiations
Who doesn’t like getting their Wish? Most of us dream of a life where all our wishes are fulfilled. But did you know that you might be sabotaging your own success in negotiations if you don’t spend time on this fundamental step. So what is a Wish? Well the Wish is just one of five interactive areas that make up what we call the Range in negotiations. This article will focus on the value of being clear about the Wish, and how it contributes to creating and staying with an effective range in your negotiations
The Wish is powerful as it helps you uncover the value to you of the entity which is under negotiation. The Wish is your dream goal. This is where you can let your dreams soar and where you can allow your hopes to expand broadly. In this stage of negotiations, you don’t want to restrict yourself to what’s possible or realistic. You truly can attach any value you want to your entity – whether it’s a product, service or even your family cottage. It’s important to allow your imagination to go wild as no one is likely to value you and your product as highly as you do. It can even be helpful to enlist the ideas of a colleague known for their brainstorming skills to help out in this important phase of creating the Wish.
The Power of Your WISH:
In negotiations, the range should have both a top and bottom to it. Many negotiators on either side of the sale do themselves a disservice by starting the negotiation with a figure that is too low. For example, imagine you wanted to sell your beautiful family cottage. You and only you know the joy that it has brought to your family, and the possibilities it can offer to a buyer. Now, imagine that you have already established a range of asking $700,000 (with a bottom line of $670,000) for the family cottage. What you haven’t created yet is your Wish.
The Wish helps you to think creatively during the preparation for the negotiation. Interestingly, the Wish and the related figure is never revealed to the other party; it is set to guide you and your negotiations. So you must ask yourself, in the best case scenario, what would you like to get for your cherished family cottage? If your dream of dreams is to get $750,000 for the cottage then that’s your Wish. Even though it may feel unrealistic you are now thinking bigger and it will influence you throughout the negotiation process. Now that you have established your wish can now start your range at $720,000 instead of $670,000. Think about it; you will never get $750,000 if you start at $670,000. By leveraging the power of the Wish you can create more flexibility in each negotiation, allowing for give and take along the way.
Many negotiators focus only on the monetary aspect when thinking about creating their range. Use this same principle in all types of negotiations where concessions will be traded. For example, you might apply this principle when you are negotiating budget dollars, service hours, delivery times, or commissions. Be creative in your negotiations! And, always think about how to focus on creating mutually satisfying outcomes that are truly win-win for all parties. By doing so, you will find that those you negotiate will want to work with you again on finding outcomes that work for everyone.